Easy Purl Launches With New Design Tools

September 9, 2009 – New York City – Easypurl.com announced the launch of version 4.0 of its popular cross-media suite. This product release includes several new and groundbreaking features, most notably an advanced Web-authoring Canvas Designer, allowing users with no HTML knowledge to build dynamic Web pages.

Easypurl.com will be showcasing this new release at the upcoming Print ’09 Conference & Exhibition in Chicago, IL. The event runs from September 11 through 16 at the McCormick Convention Center, and attendees are encouraged to stop by booth 7140 to see a product demo.

According to Tej Kohli, CEO at Easypurl.com, the new Web-based Canvas Designer enables users with no HTML knowledge or experience to create custom personalized websites. “Our objective was to open up the world of Web publishing to those with no HTML training or experience. The Canvas Designer is extremely powerful and easy to use, with no limit to number or pages, layout or workflow. Literally anyone can use it build even the most complex cross-media projects. This tool is a game changer – especially for printers or marketing firms with no prior web experience.”

“Combining the Canvas Editor with our powerful Template Designer – which plugs in to popular editors such as DreamWeaver™ and FrontPage™ – Easypurl.com gives users of all skill levels unparalleled web-publishing capabilities,” explained Devin Voorsanger, Director of Client Services at Easypurl.com.

Other groundbreaking features include a new version of Easypurl.com’s Personalized Email Blaster, recently retooled to broadcast large quantities of Personalized Emails at high speeds. “Sending out email quickly is only half the battle,” explained Rio Longacre, VP Sales & Marketing at Easypurl.com. “Our system is white-listed with the major ISPs – such as Yahoo! Hotmail, AOL, etc – to ensure high delivery rates, and is 100-percent CAN-SPAM compliant. Our Licensees become Email Marketers the day they sign up with us.”

The Easypurl.com Personalized Email Blaster also includes the ability to send out event-based time-triggered communications to various segments of a list. “The most popular trigger leverages Postal Delivery Confirmation using Intelligent Mail Barcodes (IMBs) – via a partnership with USPS,” explained Mr. Longacre. “Imagine being able to automatically send out a time-triggered email with a PURL 24 hours after a mail piece has arrived in-home. This approach has been demonstrated to boost response rates by as much as 40% in some cases.”

“Easypurl.com is the recognized technological leader in the cross-media space. This new release substantially raises the bar, separating us from any competition by at least two product generations,” explained Mr. Kohli.

Select new features in Easypurl.com V4.0

* Web-based Canvas Designer – design and edit pages on the Web using Firefox, Safari, Chrome and Internet Explorer Web browsers. No limit to page number or workflow, and no HTML knowledge required
* Email Blaster– send out hundreds of thousands of emails with personalized content. White-listed and CAN-SPAM compliant for effective and safe email marketing.
* Web-based Rule Wizard – create business rules for variable images and text on the web
* Online Support Tab – manage and review support inquiries with the click of a mouse
* Macintosh Compatibility – use Easypurl.com on Mac with Firefox & Safari!
* URL Masking – create a truly personalized experience for your clients
* Dashboard Co-Branding – make our reporting dashboard your reporting dashboard
* Integrated Contact Management – fully integrated Customer Relationship Management module for all your needs

Easypurl.com will be presenting this new software release at the upcoming Print ’09 Conference / Exhibition at McCormick Place in Chicago, IL, from September 11-16. Attendees are encouraged to stop by booth 7140 to see a product demo.

About Easypurl.com / Indros Group
Easypurl.com is the leading provider of Cross-channel Marketing Software and services. We are the complete online solutions provider for Personalized URLs, Landing Pages, Email Marketing, USPS Confirm Tracking. Powered by over 10 years of experience in the cross-channel marketing coupled with a staff of seasoned direct mail veterans, Easypurl.com delivers the industry’s most comprehensive cross-channel marketing suite tailored to the complex marketing needs of today.

Easypurl.com is used by many of the world’s top direct marketers, agencies and print solution providers. For more information, call the company’s toll-free number 866-463-7671, or visit www.easypurl.com.

Easypurl.com is a product of multi-channel technology specialist Indros Group. Indros Group has offices in North America and India and was founded in 2002. Indros Group is a proud member of the DMA, PODi, PIA/GATF and DSCOOP.

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