Digital Print 360 » Transpromo

Xerox Continuous Feed System Combines Power of Color with Economics of Black-and-White – at the Same Time on the Same Paper

Editor — Sat, 12 Sep 2009 13:22:39 +0000

ROCHESTER, N.Y., Sept. 10, 2009 – Xerox Corporation’s (NYSE: XRX) new Continuous Feed 4-over-1 Solution maintains the impact of full-color with the economics of black-and-white in a high-speed system built for production print jobs.

It combines the power of the Xerox 490™ Color Continuous Feed Printer with the monochrome Xerox 650™ Continuous Feed Printer, and is designed for transpromotional applications – documents that provide transactional and promotional information based on the recipients’ previous purchase habits.

The solution provides an affordable transition into color for traditional black-and-white bills and statements. Users benefit from adding full-color marketing messages on one side and from the lower cost of printing content – like terms and conditions and activity details – in black-and-white.

Based on InfoTrends research, 95 percent of consumers open and read the bills and statements they receive in the mail. These same consumers spend an average of two to three minutes reviewing each statement, and 20 percent of them spend five minutes or more. With this level of attention, transaction documents represent a valuable customer touch point.

A leading financial services company will install and test the Xerox Continuous Feed 4-over-1 Solution later this year. A limited global product launch is slated for early 2010.

“This latest breakthrough provides the right blend of color, speed and image quality to help transform costly, routine communications into high-impact promotional documents,” said Eric Armour, president, Global Business Group, Xerox Corporation. “It reinforces Xerox’s commitment to invest in and deliver continuous feed innovations to the marketplace.”

Taking advantage of Xerox’s innovative and proprietary flash fusing technology, the solution uses a micro-burst of light to heat only the toner and not the paper, resulting in better print image quality and greater substrate flexibility. Flash fusing also eliminates the need for fuser oil lubricant – lowering the cost of consumables and reducing environmental waste.

Xerox will showcase print samples and a multimedia presentation of the new Continuous Feed 4-over-1 Solution at Print 09, the year’s largest graphic communications event, taking place Sept. 11 – 16 at Chicago’s McCormick Place. The Xerox 490 and 1300 continuous feed systems will also be on display.

Agfa Graphics’ Dotrix Modular awarded Best Industrial Printing Solution

Editor — Thu, 09 Apr 2009 23:38:04 +0000

Agfa Graphics announced today that the European Digital Press Association has rewarded the otrix Modular for the ‘Best Industrial (Speciality) Printing Solution of the Year 2009′. EDP acts as a recognised industry forum and groups publishers of leading European magazines who are all devoted to digital printing and associated products. They cover 14 European countries and address more than 1million professional readers.

“The award is given for introducing enhancements to modularity concept, improved VDP (Variable Data Printing) and compatibility with existing workflows.” otrix received a special mention “for its better and more flexible material options.”

otrix introduced the first single pass inkjet press on the market. On the otrix Modular, four CMYK printing stations are mounted above the web covering a full width of 63cm. otrix uses Agfa Graphics UV curable inks which results in the widest range of applications from flexible packaging, labels, folding carton to plastic bags.

“It is not a surprise that otrix technology is seen as the most versatile and flexible solution for industrial printing applications”, said Jan Soenen, Business Line Manager for the otrix products at Agfa Graphics. “We use an industrial flexo press from Edale as the base of the system. This guarantees the systems highly accurate and stable web transport. The press also allows pre- and post coating flexo modules plus finishing options. Agfa Graphics’ dedicated single-pass inkjet color engine (SPICE) with its CMYK imaging heads, is integrated in this base unit. It forms the digital heart of the system and makes the otrix the most flexible 24m/min digital single pass solution for narrow and medium web.

We are extremely happy that EDP has noticed the versatility of our system. The system prints on substrates ranging from 450gsm folding cartons to ultra thin 25µ PE foils. One of our customers uses this stretchable PE material in its day-to-day production of plastic carrying bags.”

The Dotrix comes as a single (:Dotrix Modular) or as a double sided solution (:Dotrix Transcolor).

Solimar Unveils Print Director™ Enterprise 7.0 at On Demand

Editor — Thu, 26 Mar 2009 20:40:55 +0000

Solimar Systems, Inc., a leading global provider of production printing and secure document delivery solutions, today announced enhancements to the Solimar® Print Director Enterprise™ (SPDE). Solimar’s client-server enterprise output management solution is designed to optimize production, especially transactional, processes. SPDE, along with all of Solimar’s solution suite, will be on display during the AIIM On Demand Conference & Expo at Philadelphia’s Pennsylvania Convention Center in booth #1949 from March 31-April 2, 2009.

The latest version of SPDE adds support for 64-bit Microsoft operating systems. The new functionality enables SPDE to run expanded workflows and to process very large files.

“Many of our clients will benefit from the new SPDE 64-bit support,” stated Mary Ann Rowan, Vice President of Sales and Marketing. “Organizations producing highly resource-intensive TransPromo applications, including applications containing graphical content, will be able to accept larger file sizes while enjoying improved system processing. SPDE 7.0 users can get much more work accomplished in a shorter period of time.”

As interest in TransPromotional workflows expands, the use of color with transactional documents is becoming more popular, and SPDE 7.0 provides expanded support for color workflows.

Version 7.0 also has a new Dynamic Job View feature that offers operators and administrators greater flexibility to manage and monitor production workflows by automatically creating folder-based views of jobs entering the system based on attributes of each job. By providing alternative UI options and workflow views, users can work in environments that are most comfortable and efficient for them. The addition of the Dynamic Job View feature demonstrates Solimar’s continued commitment to delivering a flexible and powerful platform for managing connectivity and conversion workflows.

“Solimar has developed several enhancements to support enterprise deployments and enable more complex Automated Document Factory (ADF) workflows,” added Rowan. “Whether SPDE is driving a few production printers or a large enterprise of devices, these new features help our clients manage production workflows and job processing from one centralized dashboard.”
About Solimar Systems, Inc.
Founded in 1991, Solimar Systems, Inc. is a leading developer of enterprise output management solutions for digital document creation, production and distribution environments. Installed in thousands of sites around the world, including nearly 50% of the Fortune 100, Solimar solutions satisfy a wide range of customer requirements by combining integrated connectivity, data stream transforms, print optimizations, document re-engineering/repurposing and sophisticated print queue management with secure web-based document presentment, distribution and tracking. Experts in legacy and modern data streams, Solimar solutions provide essential infrastructure to organizations in a variety of industries including insurance, financial services, banking, pharmaceuticals, telecommunications, healthcare, government, education, retail, manufacturing, utilities, distribution and print service bureaus.For more information about Solimar Systems and its market-leading Enterprise Output Management technology, visit www.solimarsystems.com.

Xplor Recognizes GMC Software Technology for a Second Year

Editor — Tue, 24 Feb 2009 06:55:13 +0000

February 23, 2009 Boston, Massachusetts and Appenzell, Switzerland - For the second year running, GMC Software Technology, the standard in personalized communications, has received Xplor Internationals Technology Application of the Year award.

The award was in recognition of GMCs role in a highly successful transpromo campaign for Best Western International through their partnership with InfoPrint. GMC will formally receive the award on Thursday, March 5, 2009 at 4:00 PM at the Xplor Global Conference and Exhibition in Tampa Bay, Florida.

We are extremely pleased to be recognized with this award for the second year in a row and for our role in this highly affective transpromo campaign, said Dr. René Müller, CEO of GMC Software Technology. Its success underscores the effectiveness of transpromo and our leadership position within the industry in providing customers with high-impact, communication solutions that drive results and improve the bottom line.

Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of products and services for creating, modifying and delivering customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings and annual events. Xplors awards are presented annually and include Innovator of the Year Award, The Brian Platte Lifetime Achievement Award and Xplorer of the Year as well as the Technology Application of the Year.

A committee of Xplor members evaluated numerous applications prior to selecting the award winners. Selections were based on outstanding achievement in the imaginative application of current technology and/or unique implementation of existing electronic document systems. More information about Xplor International and the awards can be found at www.xplor.org.

This is the latest in a series of top awards for GMC during the last 12 months. A year ago, the company and its customer Oniya Shapira, were similarly recognized by Xplor International for their use of GMCs PrintNet Communications Suite to implement a transpromo application. Also in 2008, the European Digital Press Association (EDP) awarded GMC Best Special Application Software of the Year 2008 for PrintNet Connect and WebProof software and the On Demand Conference & Exposition named GMC the Best of Show Honorable Mention in the Document Creation category for PrintNet Designer 5.2.

GMC Software Technology
GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs… Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide, and many of our customers are producing in excess of 100 million personalized documents per month including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. www.gmc.net.

Credit Suisse Chooses Kodak VersamarK VL2000 for Color Printing

Editor — Thu, 19 Feb 2009 06:29:37 +0000

LUCERNE, Feb. 18—If there is one Swiss city that merits the name of “international finance centre,” then Zurich is it. Credit Suisse whose head office is located in the country’s biggest metropolis has contributed significantly to this impressive reputation. This leading global financial services company operates a Print Centre at its Uetlihof Administration Centre, one of the three largest of its kind in the whole of Switzerland. Two Kodak Versamark VL2000 Printing Systems recently heralded in a new era in the production of complex financial reports, portfolio statements and other documents in full colour for private banking clients.

These new inkjet colour printing systems from Kodak, which are also used to produce “ordinary” daily and account statements, each feature a printing unit for full colour 2-up simplex. The two Kodak Versamark VL2000 models have replaced the three oldest of the bank’s eight existing continuous feed laser printers, which only print in one colour – black.

Efficient and secure – the Credit Suisse Print Centre

As a business critical area, the Print Centre resides in a special security zone together with an IT Centre. The department prints around 200 million A4 pages a year with highly personalized contents, then packs them and prepares them for mailing. 98 percent of the total volume runs on continuous systems that produce from roll to roll or from roll to stack.

All account statements and reports must reflect the values that underlie the excellent worldwide standing of this esteemed Swiss bank: discretion, credibility, and solidity. Particularly in the private banking and asset management sectors, these pillars are complemented by service functions that add value to customer documents, such as dynamically generated, personalized charts and portfolio graphics. The use of colour is a great advantage here. “Last year, our business make-up was such that we were compelled to enter into full-colour printing. We decided to invest in inkjet as a future-oriented technology, aware that in doing so we would be playing a pioneering role in Europe,” recalls Ralph Müggler, responsible for Print Processing & Engineering. “Since we cannot keep the new printing technology busy all of the time just with colour jobs, we were seeking a solution that also allows us to print about 60 percent of its total volume efficiently in black and white.”

Full colour and black and white – without inflating costs

Credit Suisse subjected the systems proposed by four major manufacturers to an in-depth value-benefit analysis. The main criteria were the capital and operating costs on the one hand and quality on the other. According to Ralph Müggler, the quality aspects included the ability to reproduce, and ensure the colour consistency of, pie and bar charts, which are an important part of so-called “Premium Integrated Reporting” for private banking customers. They also covered the resistance of the dried inks when exposed to a certain amount of moisture during folding into envelopes and packaging. “Our analysis showed that one vendor was able to offer a better compromise between quality and costs than its three rivals. That company was Kodak,” says Müggler.

The two Kodak Versamark VL2000 Printing Systems have been integrated in normal production since September 2008. Like all the other printers at the Print Centre, they process AFP data streams. The department’s 50 staff produce in three shifts from 6 a.m. on Monday morning thru to 3 p.m. on Saturday afternoon. Owing to the data processing processes, which take place overnight in batch mode, the heaviest load on the printing systems in regular daily service occurs between 6 and 10 a.m. “We have to allow an adequate safety margin when it comes to availability and output quality, which is why we don’t even utilize 50 percent of our overall printing capacity,” Ralph Müggler explains. However, there are exceptions to this rule. The printing systems have a chance to demonstrate exactly how reliable and productive they are in continuous operation whenever the quarterly and annual financial statements are due. Each time these peak periods come around, the account and portfolio statements of every single Credit Suisse customer have to be printed in a few days.

Year-end processing 2008: baptism of fire passed with flying colours

The year end processing for 2008 coincided with the debut of the two Kodak Versamark VL2000 Printing Systems, each of which is controlled by a Kodak Versamark CS300 System Controller. The inkjet systems, which were on duty around the clock for seven long days, printed almost five million out of the total 15.4 million pages. “Top marks in the test of fire,” was the general consensus at the Credit Suisse Print Centre.

Ralph Müggler and his colleagues also perceive further potential with regard to full-colour printing. Between 10 and 15 percent of the present volume is accounted for by the production of client documents on behalf of an insurance company. In the not-too-distant future, they are planning to introduce this customer to the advantages created by full colour printing with the VL2000 Printing System for TransPromo activities. As insurance providers periodically bring new products to market, integrating advertising messages into day to day client communications opens up attractive opportunities for efficient marketing of additional services.

In Ralph Müggler’s view, the use of colour simply to print company logos is uneconomical. For this reason, the Print Centre traditionally processes paper pre-printed in traditional offset on a large scale, mostly in the 90 g/sqm weight category. However, ways to leverage latent optimization potentials by exploiting the functionality of the new Kodak Versamark VL2000 Printing Systems and printing on white paper are already being investigated. “Digital full-colour printing can dramatically streamline certain workflows like payment slips. If we were to print these documents on white paper on demand with the customer data stream rather than using complex forms,” says Müggler, “we could achieve quite a saving in terms of turnaround times and costs. Among other things, the two-channel packaging line currently required for post-processing could be reduced to one channel. We would also benefit from a generally more secure document workflow by processing in the stream.”

The manager in charge of the Print Processing & Engineering department is in no doubt that Credit Suisse’s investment in the Kodak Versamark VL2000 Printing Systems marks an important step forward into the future. The next logical move, as he sees it, would be to upgrade the speed of the inkjet colour printing systems from the current 246 fpm (75 mpm). This would allow the number of printing systems to be gradually reduced to a small number of highly flexible and productive units.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.

About Credit Suisse

As one of the world’s leading banks, Credit Suisse provides its clients with private banking, investment banking and asset management services worldwide. Credit Suisse offers advisory services, comprehensive solutions and innovative products to companies, institutional clients and high-net-worth private clients globally, as well as retail clients in Switzerland. Credit Suisse is active in over 50 countries and employs approximately 50,000 people. Credit Suisse is comprised of a number of legal entities around the world and is headquartered in Zurich. The registered shares (CSGN) of Credit Suisse’s parent company, Credit Suisse Group AG, are listed in Switzerland and, in the form of American Depositary Shares (CS), in New York. Further information about Credit Suisse can be found at www.credit-suisse.com.

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

Transpromo Communications Takes Center Stage

Editor — Mon, 09 Feb 2009 06:52:28 +0000

Lutz, FL—February 4, 2009—Xplor International, the worldwide electronic document systems association, today announced that transpromo communications will take a center stage at Xplor’s 2009 Global Conference and Exhibition, March 4-7, 2009 in Tampa Bay, Florida. Sessions will be conducted by noted industry experts including Madison-Advisors, InfoTrends, Insight Forums, IBM, Kodak and others. As part of the 7 courses/tracks and 80 educational classes covering the latest trends and best practices Xplor’s focus on transpromo will feature:

Pre-Conference Intensive Hosted by Madison Advisors: The print and electronic communications industry is experiencing dramatic change across several key areas including transpromo, color and print suppression. This preconference intensive will cover how the right mix of technology, solution providers and internal management can help introduce best practices, increase efficiencies, and lower costs associated with document production. In particular, it will provide insight into Madison Advisors’ latest research findings across several areas related to document production.

The Great Debate Panel: Transpromo —Yes, No, or Maybe: You’ve heard the buzz: transpromo makes transaction documents pay for themselves. Maybe you’ve heard that it’s so easy to do that there is something wrong if your organization can’t do it. Or, maybe you’ve heard that it’s so hard to do that only the biggest and bravest enterprises can make it work. Maybe you’ve heard that transpromo requires color? Or, that transpromo means putting ads on bills. No matter what you’ve heard about transpromo, it’s likely that you have an opinion.

Transpromo: Build Versus Buy: There is more than one way to produce transpromo communications, which is the best approach for your organization? In this class, attendees will hear an overview of the major components and processes required to enable transpromo document production and then a review of strategies for achieving desired state. In addition, the pros and cons of the various approaches will be discussed including build, buy, outsource, co-source, etc. as well as insight into criteria for determining the right approach for your business.

Does Your Document Composition Do Transpromo: Your organization likely has at least one document composition solution but do any of them enable transpromo document production? This class will discuss the role of document composition within an overall transpromo solution and review the latest market trends in document composition, the various types of solutions and best practices in the user community. The session will also review leading document composition solutions, with insight into their strengths, challenges, best fit scenarios and which solutions are best at enabling transpromo document production.

Getting Your Message Across: As the business environment grows increasingly competitive and companies continue to tighten expense controls, marketers are gaining interest in leveraging transactional documents as an integrated element in an overall customer communications experience. As a result, an increasing number of companies are turning to transpromotional communications-the inclusion of promotional and other messages on transactional documents-as a way to increase the value of mundane statements, notifications, confirmations and other transactional documents that have long been considered simply a cost of doing business. This session will discuss design considerations for transpromo communications based on real examples and experiences.

Transpromo Revolution: Trends, Technologies and Tools: This practical session will help you to understand what Transpromo communications are and how they can benefit your organization. Beginning with examples of the most straightforward documents and progressing to robust, multi-channel implementations, the presenter will help you to understand the key components of a Transpromo solution and the results you can expect from investing in these capabilities.

Survival Of The Fittest or At Least The Most Innovative: 2009 promises to be a year of change, forcing many companies to retool as they need to be more agile to remain competitive. Enterprises will rely heavily upon technology to assist in penetrating and reactivation of customers and according to the recent Chief Marketing Officer Council’s, “Routes to Revenue” study, personalization is topping the priority lists. The plan is simple; keeping a customer is easier than getting a new one, driving the importance of personalized technology, imagery and print —you got it transpromo! Attendees will learn the highlights of the Chief Marketing Officer Councils recent study, Routes to Revenue, and the detail behind the Best Western transpromo case study.

Xplor’s 29th Annual Global Conference offers a number of flexible registration packages including a Platinum Passport (all courses, all days and all events) as well as a choice of day passes. The conference and exhibition will be held at the Trade Winds Island Grand Hotel and Conference Center, an AAA four-diamond, 585 room beach front resort destination.

For more information or to register for the Xplor Global Conference and Exhibition for 2009, visit www.xplor.org and click on Global Conference. Questions should be directed to Register@xplor.org, +1-813-948-3171 or +1-800-ON-XPLOR between the hours of 9:00 AM to 5:00 PM (EST), Monday through Friday.
Vendors interested in exhibiting, or being an event sponsor should contact Xplor Sales Director, Deborah Green at (770)-444-3845 or deborahgreen1@earthlink.net.

About Xplor International

Xplor International is a worldwide, not-for-profit professional association that consists of thousands of users and suppliers of the products and services that create, modify and deliver customized information using a wide variety of document technologies. The association provides educational products and programs for its members and the industry at large through conferences, meetings, the web and annual events. Xplor International has its worldwide headquarters in Lutz, Florida with affiliated offices around the world. Further information is available at www.xplor.org or call 1-800-ONXPLOR.

Direct Mail Printer to Receive First Kodak Stream Printheads

Editor — Thu, 29 Jan 2009 06:48:35 +0000

Cyril-Scott Company, a Consolidated Graphics company located in Lancaster, OH, is set to become the first installation of Stream Printheads, Kodak’s new, much anticipated continuous inkjet solution for inline printing on an offset press. First demonstrated at drupa 2008, the Stream Printhead using KODAK Stream Inkjet Technology is a hybrid solution that provides a true bridge between offset and digital printing, extending the business and revenue opportunities of printers of all sizes and adding value to printed pages.

“KODAK Stream Inkjet Technology enables offset class reliability, productivity, cost of ownership, and quality with the full benefits of digital printing for commercial and transactional applications,” said Ronen Cohen, Vice President of Marketing, Inkjet Printing Solutions, Kodak’s Graphic Communications Group. “The changing nature of print and communications means that service providers must adapt to meet the needs of their customers, offering a variety of solutions that are best suited to address the individual needs of each project. The Stream Printhead is an ideal bridge between digital and offset.”

Cyril-Scott was founded in 1959 as one of the first inline finishing web printers and has built its business around innovating cost saving methods of print production for its customers. The company offers everything from design and prepress to printing and finishing, and as the first beta customer for the Stream Printhead, will bring its personalization services to the next level.

Cyril-Scott is installing four Stream Printheads mounted to a KODAK VERSAMARK DC3800 Printhead Carriage that is integrated inline with a web offset press, along with a KODAK VERSAMARK CS410 System Controller. The Stream Printheads will be used to print a U.S. Postal Service self-mailer, in addition to other direct mail applications.

“The Stream Printhead brings an exciting new capability to our full range of services,” noted Matt Coltharp, President of Cyril-Scott. “Personalized direct mail provides the best return on investment, and the ability to customize any mail piece at offset speed and quality will help us provide our clients with a real competitive advantage.”

The Stream Printhead, with flexible mounting options, integrates seamlessly with web offset presses and a variety of third party printing towers to add variable data to offset printed materials at 1,000 fpm (305 mpm) with a resolution of 600 dpi. With a print width of 4.16 inches and rich black pigment based inks that offer fade, scratch, and water resistance, the Stream Printhead increases throughput and eliminates the need for additional standalone equipment.

“The Stream Printhead is ideal for applications such as direct mail personalization, coupons, commercial gaming, and inserts,” added Cohen. “And because printers can now personalize a job in-house, they retain control of the quality and keep the profits for themselves. Cyril-Scott is a leader in the direct mail market, and I’m confident that the feedback we get from them will be invaluable in the commercialization of this product.”

Cyril-Scott has been a Kodak customer for more than 10 years. They currently operate 19 heat-set web presses that offer a wide variety of sizes and capabilities. The company has a strong presence in the bind-in market, while its innovative spirit has enabled it to develop and expand its capabilities and product line.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.

About Consolidated Graphics

Consolidated Graphics, Inc. (CGX), headquartered in Houston, Texas, is one of North America’s leading general commercial printing companies. With 70 printing businesses strategically located across 27 states, Canada, and in Prague, we offer an unmatched geographic footprint, unsurpassed capabilities, and unparalleled levels of convenience, efficiency and service. With locations in or near virtually every major U.S. market, CGX provides service and responsiveness of a local printer enhanced by the economic, geographic and technological advantages of a large national organization.

CGX’s vast and technologically advanced sheetfed and web printing capabilities are complemented by the largest integrated digital footprint of any commercial printer in the U.S. By coupling North America’s most comprehensive printing capabilities with strategically located fulfillment centers and industry-leading technology, CGX delivers solutions that create a spectrum of value for customers. CGX offers the unique ability to respond to all printing-related needs no matter how large, small, specialized or complex.

For more information, visit www.cgx.com.

InfoTrends Announces TransPromo Service

Editor — Wed, 21 Jan 2009 07:30:08 +0000

InfoTrends announced the launch of the TransPromo Consulting Service driven by industry experts Barb Pellow, Matt Swain, and Michael OLeary. Many in the industry are already capitalizing on this new communication vehicle, which leverages opt-in relationships (such as statements, bills, notifications, and reminders) by providing messaging printed directly on the white space of the document. This messaging can be promotional, informational, or educational.

Barb Pellow, Group Leader at InfoTrends, commented, The TransPromo Consulting Service brings true value to vendors as well as service providers looking to take advantage of the significant opportunity that TransPromo presents. This new service will provide clients with the education and insight they need to achieve the highest success possible with this powerful new medium.

Clients of the TransPromo Consulting Service have access to timely, relevant information on an ongoing basis in the form of written reports, webcasts and podcasts, case histories, news, and client driven inquiry with industry analysts who are available to answer specific questions.

Benefits to service providers include:

* A defined TransPromo value proposition
* Tracking of the latest tools and technology
* Details and requirements for effective implementation
* Implementation scenarios and case histories
* Advice on justifying TransPromo: Sales approaches to establishing ROI
* Tools for effective measurement and metrics

Benefits to vendors include:

* Competitive analysis
* Market sizing for TransPromo
* Tools for supporting business strategy
* Tracking of latest tools and technology
* Details and requirements for effective implementation
* Implementation scenarios and case histories

In addition, clients of the TransPromo Consulting Service will receive two custom consulting days to support customer-facing initiatives such as Webinars and speaking engagements. For more information, please contact Matt Swain at 781 616 2100 ext. 204 or via e-mail at matt_swain@infotrends.com.